Responsible for the growth of the refrigerahot women's dressestor product business in China via product range plan,hot women's dresses design/brand strategy, pricing policy as well as the successful execution of projects & plans.Achieved results include,§Strategic Planning- Category Analysis 2005 – provide an in-depth understanding of theshop 4u blog for shirts current industry, competitor and tashop 4u blog for shirtsrget consumer as well as the future trend- 3 Year Range Plan – product mix & generation plan for 2006-2008 based on macro trends, industry/consumer lens and business strategy- Market Forecast - 5 year forecast for total market and 3 year forecast of sales, revenue, price, cost & GP for Electrolux product- Annual Budget – annual project plan and EOL plan, forecast sales, revenue, price, cost & GP for all SKU§Product Development / Project Management ralph lauren polo shirtsralph lauren polo shirts
- Concept development – playing a leading role in the 2 months’ team work for consumer insight study and concept development, 4 of 12 generated concepts have been brought to live projects- Project Management for On-going R&D Projects – ensure an on-time execution of product development process via regular cross function review, full level communication and quick decision on unexpected issues
§Commercial Management- Product Launch – ensure an accurate execution of product launch plan between marketing, sales, logistic & production, evaluate market message, POS merchandize and media message based on product concept- Business Review – evaluate product viability, ensure the target profit plan and decide for necessary product improvement by in-depth analysis on sales data, GP report and 3rd party market report as well as direct market feedback Focus on the product strategy and product line management of Siemens carrier switch EWSD§Business Development & Research- Competitor analysis of carrier switch market year 2001, includes Lucent, Nortel, Alcatel, Ericsson and Hua Wei- Feature analysis among competitors both from technique and market point of view- Compose document for global sales team such as solution description, product flyers and sales news；open seminar and forum to improve product and strategy understanding
§Product Strategy related activities- Evaluate global business opportunity, propose business consideration and business plan
- Projects: Design-To-Cost (team work, revenue 01/02: 9M Euro)- Project evaluation, tracing and reporting with ERP tool (MOVE)
- Support commercial calculation, good understanding of business case§Product Line Process, design strategy and release description document for milestones such as marketing, offer, order and phase out. Good process know-how.
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