Responsible for the assigned product lines to increase product sales, fulfill annual gross margin target and ensure the assigned lines -discount chi flat iron Laptop Accessory, MP3 Accessory and WLAN Producs - are recognized as the best line by resellers and end users in the industry. Achieved results include,§Product Line Management- Product Line Planning – design product mix and correlative launch schedule online shoes store
- Product Localization – get over 100 products from USA ready to be sold in China in terms of package translation/re-design, electrical modify and ralph lauren polo shirtscertificate requisition- Product Development – improve, modify or design/source products suitable for local market based on consumer, competitor and market understanding§Product Marketing
- End User and Channel Education – provide brochure, pamphlet and soft article for end user; provide training material, product slick and sales kit for channel/retailers- Merchandize, Product Display and Sell-out Model Design – design a suitable sell-out solution for certain retail environment including product mix, displayer, POG and wording. Typical stores such as IT retail store, chain store and IT supermarketdiscount chi flat iron
- Program & Event Design – to in-line with product launch plan, carry out program & event for channel and end users, design attractive and effective programs to fulfill sell-in and sell-out target, such as discount, rebate and bundling. Support and execute by marketing departmentonline shoes store
§General - Vendor Management regarding daily cooperation, FAS, ETD and cost down
- Price System Management, design pricing list from distributor, reseller to street price, adjust upon market change or special promotion programralph lauren polo shirts
- Sales & Profitability Management, push for sell-in yet control and balance single product margin in order to hit total gross margin target
- Inventory & Forecast Management, control sales forecast based on AMD and make sure no ENO over 6 months in both HK and local warehouse
- Team Management on APM and designers to timely fulfill their assignment
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